Senior, Manager Product and Lifecycle Marketing

Remote
Full Time
Senior Manager/Supervisor
RSAC Conference has been the cybersecurity industry's premier gathering for 34 years. Now, we're embarking on our most ambitious initiative yet: transforming from an annual conference into a year-round community platform that serves the global cybersecurity workforce. 
You'll be building something entirely new. You'll have the rare opportunity to shape a product from the ground up in a massive market with significant growth potential. This isn't about optimizing an existing product - it's about creating the go-to-market foundation for a platform that aims to become the definitive resource where cybersecurity professionals connect, learn, and collaborate year-round. 

What You'll Do
Go-to-Market Strategy & Campaign Creation 
  • Be a trusted partner to the product team. Leverage customer data and research to recommend product enhancements and features 
  • Build comprehensive GTM strategies for both B2C membership acquisition and future B2B enterprise opportunities 
  • Design and execute omni-channel campaigns that drive product adoption and revenue growth 
  • Write and develop marketing content including messaging documents, web copy, email campaigns, case studies, and blog posts 
Lifecycle Marketing & Growth 
  • Design and implement lifecycle marketing programs that nurture users from awareness through activation, engagement, and retention 
  • Develop automated nurture campaigns and triggered communications that guide users to value realization 
  • Create re-engagement and win-back campaigns to reduce churn and maximize customer lifetime value 
  • Partner with cross-functional teams to identify and optimize key conversion points throughout the user journey 
Market Intelligence & Analysis 
  • Become an expert on the cybersecurity professional development landscape and competitive threats 
  • Track industry trends, customer feedback, and market opportunities to inform strategy 
  • Use data-driven insights to optimize campaigns, improve conversion metrics, and refine lifecycle touchpoints 
  • Analyze cohort behavior and funnel performance to identify opportunities for growth 
What You’ll Bring: 
Experience & Background 
  • 6-8+ years in product marketing and/or lifecycle marketing, with significant experience launching new products or building new categories 
  • Proven track record designing and executing successful lifecycle marketing programs that drive measurable growth 
  • Experience in cybersecurity, community platforms, and freemium subscription models are a bonus 
  • Familiarity marketing to technical audiences and translating complex value propositions 
You could be a great fit if: 
  • You have a strong analytical mindset and experience using data to drive campaign decisions and lifecycle optimizations 
  • You understand the full customer journey and know how to move people from one stage to the next 
  • You have a collaborative leadership style with proven ability to lead without direct authority 
  • You are comfortable with ambiguity and enjoy building processes and strategies from scratch 
  • You put customers at the center of everything you do and have deep empathy for their challenges 
  • You dream big with a bias for action and aren't afraid to challenge the status quo 
  • You're equally comfortable with strategic planning and hands-on execution 
Please be aware that although this is a remote position, to be considered for the vacancy, you must be currently residing in one of the following states.
California, Colorado, Florida, Illinois, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Washington

Benefits   
RSAC believes in investing in our people. We offer:   
  • Employer-subsidized medical, dental and vision insurance   
  • 401K retirement employer match   
  • Home office equipment stipend and monthly technology stipend   
  • Thirteen paid holidays per calendar year   
  • Flexible personal time off   
  • Annual employee bonus dependent upon overall company and personal performance   
  • Annual company-wide offsite   
Our Culture   
We believe that our differences make us stronger, and we are committed to fostering a culture of respect, empathy, and understanding.   
  • We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.   
  • Our team is passionate and results-oriented, striving to achieve excellence in everything we do.   
  • We strongly believe in creating an inclusive environment that values diversity and encourages our team members to share their unique perspectives.   
  • We recognize that by collaborating and working together, we can achieve our goals faster and more effectively.   
Why RSAC?   
The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community! We're always looking for imaginative and visionary individuals who share our passion for providing cutting-edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organizations against cyberthreats.   

Our Values   
  • Adaptability: In our ever-changing world, we innovate through determination, creativity and resourcefulness.   
  • Community: We bring people together and build trust by embracing the unique thoughts and perspectives of others with kindness and respect.   
  • Excellence: Because we are where the world talks security, we have the highest expectations of ourselves and our partners.   
RSAC is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.   
 
Share

Apply for this position

Required*
We've received your resume. Click here to update it.
Attach resume or Paste resume
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status


Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Human Check*